Dr Michael Bruce
Performance Director & U21 Coach
Dr Michael Bruce is a cognitive psychologist specializing in Sports Performance has been described as a change agent and the performance doctor has a passion for excellence born out of his past as a England International. The Olympic Gold medal winning coach has worked with a number of top professional athletes from an array of sports from Motor Racing to Tennis and always has and always will set out to deliver world class training unique fEuzion Tapes System.
Rhys John - Lewis
U16 Performance Coach
Rhys John Lewis has returned to ASE after being signed to Leyton Orient Academy. The UEFA B licence and Category 1 Academy Coach is Performance Coach working predominately with the 13 - 16s to nurture, develop and excel their football career in one of the most important periods for them.
U12 & U13 Performance Coach
Renan is a new addition to our coaching staff joining us in 2017. Renan has spent many years playing football and is now at ASE to share his vast knowledge and experiences in the industry. Renan has joined us as Performance Coach developing our middle groups.
GK & U7 - 10 Performance Coach
Joining us in 2019 Lys is currently at UCFB studying sports coaching. Lys will oversee our goalkeepers and support the U7 - U10s alongside Bailey.
Legal & Finance
Mark originally started at ASE dealing with our administration however now is in charge and oversees the legal and finance side to ASE.
Annette Bruce has been involved in the world of athletics and football for over 30 years. A former athlete whose career was ended due to a knee injury, has built on and transferred her experience as a sportswoman and mother to professional footballing sons into developing the academy. Annette, also has a wealth of knowledge within the social services and criminal justice field. She is a trained Life Coach. Her ability to inspire. mentor and motivate players as well as manage parents concerns is an asset to the company.
Jon Wilson Kouevi
U15 Performance Coach
Jon started life at ASE as a player and spent 3 and a half seasons within the Academy. After ending his playing career, Jon decided to take up coaching and scouting, currently working for a Category 2 academy as a foundation phase scout and works across our 14s to 16s age groups.
U11 & U12 Performance Coach
Eman is a new addition to our coaching staff joining us in 2019. Eman has spent the last 2 seasons as a player and will now become the U11 & U12 coach alongside playing currently in the U18 squad.
U15- 18 Performance Analyst
A new member to the team Mason works predominately with our 13s to 14s on Performance analysis, filming, reviewing and analysing both the team and individuals.
Joining ASE in 2017 Jaida's role is a crucial role in our club. Jaida oversees all of the administration on a day to day basis ensuring information is sent out to the right people at the right time.
U7 - U18 Lead Performance Coach
Jhovan is our Lead Performance Coach at ASE. Joining the team in 2006, Jhovan oversees the day to day running of the Performance Academy. He holds a UEFA B, FA Advanced Youth Award and Category 1 Academy coach is responsible for all our players and staff and is the current U18 Manager for our full-time squad.
U14 Performance Coach
Charlie started life at ASE as a player and spent 3 and a half seasons within the Academy. After ending his playing career, Charlie decided to take up coaching. The inspirational young coach works with our U12s to U14's helping to instill the ASE vision and philosophy early in their football careers.
U7 - U10 Performance Coach
U13 - U14 Performance Analyst
A new member to the team Leon works predominately with our 15s to 18s on Performance analysis, filming, reviewing and analysing both the team and individuals.
Speed Performance Coach
Zack has been working with ASE for over 5 years in Speed and Performance. The Chelsea FC Academy scout and qualified coach is a specialist in Strength and conditioning and has spent a long time practicing and perfecting this craft.